Privacy Policy

Who we are

Lumen & Shadow is published by Xenco Labs, Inc., based in Pleasanton, California. Questions about this policy or your information go to support@lumenandshadow.com.

What we collect

Information you give us

• Email sign-ups. When you request a free guide or join our newsletter, we collect your email address and, if you provide it, your first name.
• Your consent choices. Whether you agreed to receive email from us, what you agreed to, when, and when you unsubscribed.
• Purchases. When you buy a product, we receive your name, email address, what you bought, the amount and the order reference, so we can deliver it and support you. Card details are entered on our payment provider's checkout and never reach us.
• Messages. What you send us by email, or by direct message on Instagram.

Information collected automatically

• Server logs. Our hosting provider keeps standard logs (such as IP address, time of request and the page requested) for security and reliability.
• Sign-up source. When you sign up, we may record the page or campaign link that brought you, so we know which guides are useful.

We do not use advertising cookies or analytics cookies on this site, and we do not sell or share your personal information for cross-context behavioral advertising.

How we use it

• To deliver the guides and products you request or buy, and to help when something goes wrong.
• To send email you opted in to, such as the newsletter and new-moon notes.
• To answer your messages.
• To keep the site secure, prevent abuse and meet legal and tax obligations.

Who we share it with

We share information only with the service providers that run Lumen & Shadow on our behalf:

• Vercel hosts the website.
• Cloudflare provides our domain's DNS and stores images.
• Neon hosts our database.
• Mautic, our self-managed email system, stores your email address and sends the email you signed up for.
• Our checkout and payment providers, named on the checkout page, process payments, calculate sales tax and deliver your download.
• Meta (Instagram) processes messages you send us there, under its own privacy policy.

We may also disclose information if the law requires it, to protect our rights or the safety of others, or as part of a merger or sale of the business, in which case this policy continues to apply.

How long we keep it

We keep your email address while you remain subscribed, purchase records for as long as tax and accounting law requires, and consent records for as long as we need to show what you agreed to. You can ask us to delete your information at any time; we will keep only what the law requires us to keep.

Your choices and rights

• Unsubscribe from any email using the link at the bottom of it.
• Access, correct or delete your information by emailing support@lumenandshadow.com.
• California residents have the right under the California Consumer Privacy Act, as amended, to know what personal information we collect and how we use and disclose it, to delete it, to correct it, and to opt out of its sale or sharing (we do neither). We will not discriminate against you for using these rights. You or an authorized agent may make a request at the email above; we will verify the request before acting on it.

Security

Data is encrypted in transit, our database accounts have only the permissions they need, and access is limited to the people who run Lumen & Shadow. No system is perfectly secure, and we will notify you as required by law if a breach affects your information.

Children

Lumen & Shadow is intended for adults and is not directed to anyone under 18.

Changes

If we change this policy, we will update the effective date above, and if the change is material we will tell you by email or on the site before it takes effect. See also our Terms of Service.